The Importance of Diverse Models (AD)

13 July 2018

Fashion shows showing SS18 collections were found to be the most diverse yet. There was a record of 93 plus-size/curve model appearances and 45 transgender castings. There was also diversity in age too, as 27 models over the age of 50 walked the runway — making movements towards a fully inclusive catwalk. 

But, there’s still a long way to go. With many of us taking an interest in what we wear and what’s on-trend, fashion has an obligatory duty to represent all of us on the big stage.

How are we making change happen?

Fashion brands have been under the spotlight in recent years with feeling pressure from customers and other companies to move away from focusing on one type of model and add some variety to their advertising campaigns as well as the faces of their brand. Some names are more open to the changes than others so, who’s leading the way when it comes to diversity in fashion? 
ELLE pointed out that designers such as Marc Jacobs, Ashish, Zac Posen, Demna Gvasalia and Prabal Gurung have consistently invited women of colour to walk in their shows. But, supermodel Naomi Campbell warns that she doesn’t want women of colour and the appropriation of their cultures in fashion to be a fad that designers are using to gain attention: “We don't want to be a trend. It's the skin we're born with and will spend the rest of our lives with until we leave [the Earth]. You've got to really think ahead now. Think differently and think what readers want, that's the only way to keep their interest. People want to see women of all colours, shapes and sizes.” 
When we think of diversity in fashion and on the runway, often our thoughts automatically go to skin colour and the value of a campaign that is fully inclusive of all skin types and cultural backgrounds. We can't focus solely on skin type, though transgender and non-binary people are making themselves seen and heard in the fashion industry too. During SS18’s 266 major fashion shows, 45 transgender models and four non-binary models walked major and semi-major catwalks. AW17 saw only ten transgender models taking to the runway, and in SS17 only eight. So, it’s clear that we are seeing change and transgender models, such as Teddy Quinlivan, are leading the way. 
The size of models on the runway is another issue that is often talked about. With the widespread introduction of plus-size influencers and models that are in the spotlight for marketing campaigns for non-luxury brands, you would think that designers of the catwalk would make changes also. Although we’ve come a long way from curvy women being banned from walking in catwalk shows, it’s still a reality that a lot of high-fashion designers produce samples at a size six or below and some don’t sell garments that are larger than a size ten. 
This season of shows did see a record of 93 appearances of plus-size/curve models, which was up from last season’s 30 castings. Out of these 93, 90 plus-size appearances were made in New York but one report revealed that Milan was the only city to not feature a single plus-size model. 
Something else to consider is the age of the models that we see on the runway. It’s mostly dominated by models under 50, even though people of all ages buy clothes. We did see a few brands such as Eckhaus Latta, Creatures of Comfort and The Row cast older models for their shows but in reality, only 0.2% of those on the runway for Fall 2018 shows were 50 or above. It’s clear to see that there is a long way to go when it comes to progression in this area. 
Why should high-fashion brands make a change?

With topics such as mental health and body confidence making headlines daily, it’s more important than ever that everyone feels included. Especially when it comes to something that everyone can be a part of, such as fashion. 
With the rise of social media and ease-of-engagement for customers with fashion brands, brands must remember that people can easily get their voice heard if they don’t think that they’re being fairly represented. 
When it comes to size and cultural diversity, we’ve certainly seen change but, will all brands follow and will it extend to include people of all ages? 

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Research for this article was carried out by Trilogy Stores, premium stockists of brands such as Rixo

Sources 

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