Florence by Mills Built to Lash Mascara Review

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Florence by Mills has some of the cutest packaging and while I haven't seen anything Milly Bobby Brown is in, I was really intrigued by the brand! This brand is aimed towards teens but I am a sucker for some cute packaging and this won't be the only product from the brand in my collection! 

The Build to Lash Mascara retails for £14 and is a lengthening mascara that aims to make your lashes look almost too 'lush' to be real. It has been formulated with plant-based ingredients like bayberry and rose wax and has super-black mineral pigments to make the most of every eyelash. It claims to have a flake-free, smudge-free formula and has an all-in-one brush that will give your lashes buildable volume that lifts and lengthens. 

I really like that this mascara has some lash benefiting ingredients in it! The vegan rose wax is a lash-conditioning plant wax that will curl and coat the lashes as it lengthens and bayberry fruit wax is planet-friendly plant wax that helps to keep the lashes in place. The brush of this one is one of my favourite kinds as it's a fibre brush (which I have grown to love in the last couple of years) that's on the fluffy side but still can easily coat the lashes. The brush picks the lashes well and it's a great size as it isn't too big that you end up accidentally putting any excess product on the skin. 

I like this mascara and it does a decent job at giving the lashes length and volume. It doesn't make my lashes quite as long as I would like them to be but that's more of a me issue than a mascara issue as I like my lashes to basically touch my brows! This mascara needs a few coats to have my lashes how I like them and it holds up well throughout the day. I do find this one works better if I use a thickening mascara in combination with it, then it's a game-changer! It's a fantastic bottom lash mascara too as it doesn't budge or smudge throughout the day. 

Florence by Mills is a cruelty-free brand. 

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