Florence by Mills Built to Lash Mascara Review

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Florence by Mills has some of the cutest packaging and while I haven't seen anything Milly Bobby Brown is in, I was really intrigued by the brand! This brand is aimed towards teens but I am a sucker for some cute packaging and this won't be the only product from the brand in my collection! 
Florence by Mills Built to Lash Mascara Review
Florence by Mills Built to Lash Mascara Review
The Build to Lash Mascara retails for £14 and is a lengthening mascara that aims to make your lashes look almost too 'lush' to be real. It has been formulated with plant-based ingredients like bayberry and rose wax and has super-black mineral pigments to make the most of every eyelash. It claims to have a flake-free, smudge-free formula and has an all-in-one brush that will give your lashes buildable volume that lifts and lengthens. 

I really like that this mascara has some lash benefiting ingredients in it! The vegan rose wax is a lash-conditioning plant wax that will curl and coat the lashes as it lengthens and bayberry fruit wax is planet-friendly plant wax that helps to keep the lashes in place. The brush of this one is one of my favourite kinds as it's a fibre brush (which I have grown to love in the last couple of years) that's on the fluffy side but still can easily coat the lashes. The brush picks the lashes well and it's a great size as it isn't too big that you end up accidentally putting any excess product on the skin. 

I like this mascara and it does a decent job at giving the lashes length and volume. It doesn't make my lashes quite as long as I would like them to be but that's more of a me issue than a mascara issue as I like my lashes to basically touch my brows! This mascara needs a few coats to have my lashes how I like them and it holds up well throughout the day. I do find this one works better if I use a thickening mascara in combination with it, then it's a game-changer! It's a fantastic bottom lash mascara too as it doesn't budge or smudge throughout the day. 

Florence by Mills is a cruelty-free brand. 



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